AI has begun to come of age – the last couple of years in particular have seen an explosion in AI opportunities.
In our new whitepaper, we explore the use cases and human considerations of implementing AI in contact centres.
The content was drawn from our round table discussion with a number of contact centre leaders from multiple sector across travel and leisure to utilities, subscriptions, lifestyle and wellbeing. We decided to sort the hype from the reality, chat about the risks and share reflections and learnings.
It was clear that the human component of customer interaction still has a key role to play, especially when dealing with customers who can’t or won’t engage digitally, are vulnerable or at a vulnerable time in the customer journey.
We hope that capturing our conversation gives a wider audience plenty of food for thought as we all get to grips with the opportunities AI brings.
9 steps to AI success
In the paper, you will find our 9 steps to AI success and our key takeaways from the day, where we covered:
- the importance of the ‘why’ of technology
- the diminishing role of voice and what happens when we make voice channels more available
- data responsibility
- how AI can support frontline staff and employee experience, and
- how AI can support the customer experience.
Are you ready for AI?
The whitepaper is free to download and immediately accessible below. We hope you find it useful and would love to hear your experiences too. Follow us on LinkedIn to share your thoughts.
Are there really no bad ideas? This age-old question plagues organisations that are trying to innovate while managing realistic resources and budgets. None of us want to stifle creativity—we’re all encouraged to think creatively and bring new ideas. As we alluded to above, maybe it’s the execution of ideas that results in undesirable outcomes.
Distributed and Contact Centre Panel (CCP) recently teamed up to help more organisations turn their ambitious ideas into reality. Any idea is worth exploring, but without proper execution, outcomes are often lacklustre at best and failures at worst. In a tech landscape where 70% of transformation projects end up failing according to McKinsey, it’s critical to get the strategy and process right at the onset.
We want to set business leaders on the best path possible toward successful digital transformations. With our combined expertise and years of experience in helping companies implement change across industries and geographies, we’ve compiled the guiding principles that will be foundational to any large-scale technical project.
Be clear on strategy and your “why” at the start
Nobody sets out to do a bad job. The execution of a project—especially in an outsourced environment—is complex, so it may not be a specific decision that halts progress, but a situation where people fail to make a decision, or don’t work through the priorities and therefore are trying to work with limited resources.
Distributed Founder, Callum Adamson shares, “Make sure you’re in love with the problem you’re trying to solve, not the solution you think is needed. I see people thinking, ‘I’ve got this great idea for an app,’ rather than ‘This problem needs to be solved.’” Clearly defining the priorities of a project will ensure that everyone is working towards implementing the agreed upon change. When resources are limited, there’s no more important factor to a project than knowing exactly how it will affect the organisation once the project is finished. In order to better track the impact of your change implementation, make sure to identify:
- Key KPIs that will be measured before and after the project
- Goals for those KPIs in order to track against expectations
- Teams that will be affected directly by the transformation
- Stakeholders who deeply understand the problem you’re trying to solve
Make sure you have the right resources dedicated to the project
Change is inevitable in any organisation and if we fail to acknowledge this then those organisations are destined to fail. Opportunities to deliver additional customers, revenue, or margin are dependent on successfully implementing change. The step that makes something a “bad idea” is potentially the decision to not apply the appropriate level of thinking and resources to the project.
Once you understand the parameters of your project and exactly how the change will affect your organisation, it’s time to set out for the right resources. Good ideas become bad ideas when the levels of critical thinking and creativity don’t match the complexity of the project. Make sure there’s enough time, budget, and talent dedicated to the transformation project in order to move forward completely. If there isn’t, be realistic about what you can accomplish with what you have, and flex your creativity to stretch those resources in ways that will help your team make more progress.
At CCP, nearly a decade of work has been dedicated to honing in on connecting organisations to the best resources for their projects. CCP Founder Phil Kitchen shares, “We always see that the best fit organisations to support our clients or network have three key components to their offer. These are:
- Solution, that the needs are clearly understood and the partner is aligned to the same objectives
- Commercials, ensuring sustainability for all engaged to deliver a win/win outcome
- Cultural alignment, to ensure open and transparent communications and delivery
Leverage the right talent at the right time
What truly needs to be considered when making any critical change is that there needs to be the necessary capacity to deliver change whilst managing the day-to-day goals. Impactful change can only be achieved with impactful teams, and sometimes those teams need additional expert perspectives and skill sets in order to more holistically drive a project forward.
This is where leveraging external talent becomes the key to driving innovation at growing organisations that are moving quickly while simultaneously implementing ambitious transformations. We have a deep understanding that success can’t be achieved in a silo. In order for internal teams to excel in their “zones of genius,” they need the right support to enable an open, empowering environment for better productivity and workflows.
Freelancers make up 40% of the digital workforce today. That’s a tremendous amount of talent that can potentially help organisations shift their businesses through successful transformation projects. This talent remains largely untapped today, even as business leaders become more open to the idea of leveraging talent ecosystems outside their own companies. With this leap comes global perspectives, remote working practices, and increased productivity that can be unlocked with the right talent strategy.
We’re building the future of tech transformation—join us
CCP and Distributed are partnering to help organisations achieve greater change at faster speeds—without compromising on quality. Keeping this balance is important to us because we know it’s important to business leaders worldwide. As we continue our work, see how good ideas can become great ideas when the right talent teams can contribute their unique skills sets and expertise to your projects.
Words cannot even begin to describe what the people of Ukraine have had to endure over the past 18 months, since the war began. However, through this adversity, the outsourcing industry in Ukraine has remained resilient and is still very much open for business – providing a lifeline to those who need it most.
Before the conflict, Ukraine was well on its way to becoming the European hotspot for incredible tech talent and cost-effective solutions for both BPO and ITO services. Has the war changed this? Well, the simple answer is no. Ukraine has had to adapt, there’s no question about that, including looking at how employees in the sector operate and remain safe (which is of the upmost priority). However, the country is still able to rival its Eastern European neighbours in terms of quality of service and cost effectiveness.
When it comes to outsourcing in Ukraine, it’s employees speak English to a very high level – which includes adapting to cultural nuances of other countries with ease. We would say Ukrainian’s have a firm grasp of how Western businesses work. This means Ukrainians are excellent at collaborating with teams from other countries, especially for those business who already have an inhouse team and are looking for an outsourced partner to supplement the numbers they already have internally.
I recently pulled up a chair and had a chat with another of Ukraine’s own, Konstantin Ryzhov, the CEO of Simply Contact. Operating since 2012, Simply Contact has several offices operating in Ukraine, including their Poland office as part of recent expansion. I asked Konstantin a number of questions about outsourcing in Ukraine, with the most pertinent one being, “why outsource to Ukraine?”.
“In Ukraine, we place a strong emphasis on education, especially language skills. This means our contact centers have people who are adept in various languages and also deliver services with high quality. Plus, Ukraine is amazing at adjusting and coming up with new ideas when times get tough. The way Ukrainian companies remain stable and grow during hard circumstances is truly impressive.”
As Konstantin mentioned, the advantages of outsourcing contact center services to Ukraine are quite noteworthy. Let’s take a moment to review these key points:
1. Multilingual agents
Ukraine can offer a broad range of languages, with high proficiency in English and other main European languages. It is an ideal choice for serving a global customer base.
2. Cost-effectiveness without compromising quality
In the realm of outsourcing, balancing cost and quality is crucial. Ukraine excels here, offering competitive pricing without compromising service standards. This balance is particularly attractive to businesses looking to optimise their customer service operations.
3. Time zone advantage
Ukraine’s geographical location and time zone are beneficial for serving European and Asian markets. Also, it offers reasonable alignment with North American business hours. This enables more effective and timely customer service across different regions, 24/7.
4. Diverse talent pool
Ukraine has a large and diverse talent pool. This variety enables you to find the right match for your specific customer service needs, whether it’s technical support, multilingual services, or industry-specific expertise.
Are you considering outsourcing to Ukraine, but want to find out more? Reach out to CCP, we’d be more than happy to help.
If you ever find yourself waking on the streets of beautiful Tirana (Albania’s capital), you may be greeted with the words Përshëndetje! Gëzohem që ju takoj (Hello! Nice to meet you) by one of it’s 520,000 local residents. However, if your Albanian is rusty like mine, then the country offers the ability to tap into other European languages which includes (but not limited to):
- English (especially spoken by the youth of Albania)
- Italian (widely spoken throughout the country)
- German
- French
If you speak to any businesses within the UK/Europe, most will already know about Albania’s proficiency as a nearshore outsourcing destination. But, why is this? To find out we spoke to Albania’s own Gerti Haxhiu, CEO of Simetrix Solutions (a prominent BPO in Albania/Kosovo), on why Albania remains a popular nearshore destination of choice for UK/European businesses:
“Albania continues to be a popular nearshore destination of choice for UK/European businesses due to several key factors. First and foremost, the country offers a strategic geographic location with easy accessibility to major European markets. Moreover, Albania’s competitive cost of labour and favourable business regulations make it an attractive option for companies seeking cost-effective solutions without compromising on quality. The country’s skilled and multilingual workforce further enhances its appeal as a destination for outsourcing services and establishing regional headquarters.”
Like Gerti mentions, there’s some very tangible benefits in outsourcing your customer service operations to Albania.
Speaking with some of our clients who currently outsource to BPO’s within Albania, their top reasons for choosing Albania where:
1. Location
If you board a flight from London Heathrow today, you would be touching down in Tirana within 3 hours (max) – even less if you are based in the likes of France/Germany. This means you can be with your chosen outsourcer the same day if needs be, rather than a 12 hour trip if you chosen partner was based in the likes of South Africa.
2. Competitive Rates
Competitive agent rates makes Albania stand out versus its nearby competitors. Albania has a young and productive workforce (48% of the population are under 30 years old), which means costs can be kept competitive.
3. Access to European Languages
As mentioned earlier, Albania has plentiful access to workers who can speak multiple languages at a very high proficiency level. Couple this with the competitive commercials on offer, you can see why business are opting for Albania.
4. Infrastructure
In the past two decades, Albania has made significant strides in improving its telecommunications infrastructure, expanding internet coverage, and increasing the number of internet users – including a recent project by the Albanian government with the aim to expand its internet coverage in rural areas.
Looking to outsource in Albania? Get in touch, we can help source your next partner.