This Location Watch was prepared with valuable contributions from Temo Maghradze, Founding Partner of Evolvexe BPO, as well as Davit Tavlalashvili, Head of the Investment Department, and Ketevan Kanashvili, Senior Investment Relations Manager at Enterprise Georgia. Their perspectives on the evolution of Georgia’s outsourcing industry are especially insightful in highlighting why the country is gaining attention from UK, EU and North American companies as a nearshore and offshore delivery hub.
Georgia is rapidly gaining recognition as a promising BPO destination, thanks to its modern infrastructure, strategic government support, and a clear ambition to grow within the global outsourcing ecosystem. The recent BPO Leaders Summit 2025 in Tbilisi, hosted by Enterprise Georgia and Ryan Strategic Advisory, brought together industry experts, investors and government officials who confirmed the country’s strong potential.
1. Outsourcing Popularity & Market Positioning
As Temo Maghradze emphasises, Georgia’s outsourcing industry has grown significantly in recent years. Its appeal lies in affordability, a highly skilled workforce, and a government eager to attract investment. Positioned at the crossroads of Europe and Asia, Georgia combines geographic advantage with a dynamic, pro-business climate, making it an increasingly popular hub for European operations.
2. Cost Competitiveness & Commercial Advantage
Labour and operational costs in Georgia are 40–50% lower than in established Central and Eastern European hubs such as Poland. Average salaries for customer service roles remain in the £456–£608 range, while programmers earn around £1,140 monthly.
One of Georgia’s strongest incentives is its International Company Status, which grants significant tax advantages, including reduced corporate tax rates. Coupled with government-backed grants and subsidies, this positions Georgia as one of the most cost-efficient outsourcing environments in the region.
3. Workforce, Language Skills & Talent Pool
Georgia boasts a multilingual workforce fluent in English, German, Russian and other European languages. Deloitte research estimates over 500,000 multilingual professionals across major cities. The most common roles include customer support, IT helpdesks, finance and accounting, and software development.
Universities and vocational institutes actively integrate English and technical training. Georgia’s education system, including institutions such as Kutaisi International University (developed with Germany’s Technical University of Munich), is producing a steady pipeline of outsourcing-ready professionals, many of whom are multilingual and STEM-focused.
4. Time Zone, Accessibility & Nearshoring Appeal
Situated in the UTC+4 time zone, Georgia overlaps conveniently with European working hours, while also complementing North American operations by enabling round-the-clock coverage.
Infrastructure for travel and remote collaboration is strong: Tbilisi, Kutaisi and Batumi airports all provide direct flights to key European hubs. This accessibility allows easy site visits and integration with international teams.
5. Infrastructure & BPO Ecosystem
Georgia has invested heavily in digital infrastructure, with 97% broadband coverage and widespread 4G/5G access. Tbilisi remains the primary outsourcing hub, but as Temo highlighted to me, there is rapid growth of secondary cities. For example, Evolvexe recently launched a major tech support project with ASUS from Kutaisi, servicing Germany, Switzerland and Austria. Batumi is also attracting investment and fast becoming a secondary BPO location.
6. Government Support & Incentives
The government, through Enterprise Georgia, plays a pivotal role in supporting BPO expansion. Simplified business registration (often completed in a single day), tax incentives, and subsidies for training make it easier for foreign companies to establish operations. While GITA focuses on supporting IT infrastructure and the ICT Association concentrates on IT-related initiatives rather than BPO specifically, these organisations contribute to the broader tech ecosystem that benefits the sector.
Industry associations, such as the ICT Association, also provide a strong bridge between policy-makers and BPO operators, ensuring that the sector’s needs are addressed. Tavlalashvili and Kanashvili stress that this alignment of public and private stakeholders has been critical to the sector’s momentum.
7. Industry Success Stories
Georgia is already home to a mix of international and local players. Companies such as Making Science Sweeft (software development) and Evolvexe Outsourcing (customer support and tech services) demonstrate the ability of Georgian firms to deliver value across Europe and North America. Majorel, Concentrix, EPAM Systems and Viber have also scaled their operations in Georgia, validating the country’s growing importance on the global outsourcing map.
8. Cultural Fit & Service Excellence
Georgians are often described as the “first Europeans”, with a cultural heritage rooted in hospitality, loyalty and respect for education. This translates into a natural customer-service orientation, where tone, empathy and relationship-building come naturally. This cultural foundation gives Georgian agents an edge in handling sensitive, customer-facing interactions with empathy and professionalism.
9. Innovation, Growth & Future Trends
Georgia is moving beyond traditional call centres into higher-value areas such as software development, fintech, AI-enabled services and digital operations. With IT exports surpassing $1 billion in 2024, the country is positioning itself as not only a cost-effective outsourcing hub but also a source of innovation and digital transformation expertise.
Looking ahead, Temo Maghradze predicts that in the next three to five years, Georgia will transition from being primarily a low-cost option to a recognised hub for quality-driven, technology-enabled outsourcing, while still maintaining a commercial edge over EU and US markets.
Final Thoughts
Georgia is establishing itself as one of the most dynamic emerging BPO destinations in Europe. Its multilingual workforce, strong government backing, cost advantages and expanding digital ecosystem make it an attractive nearshore and offshore option for companies across the UK, EU and North America.
As Maghradze, Tavlalashvili and Kanashvili each highlight, the country’s unique blend of hospitality-driven service culture and tech-driven innovation gives Georgia a competitive edge. While the sector is still developing compared with more mature hubs, Georgia’s momentum is undeniable, positioning it as a location to watch very closely in the years ahead.
Want to find out more or meet vetted providers in Georgia? Drop us a line, we’re happy to help you explore your options.
