
How to support growth, maintain high service levels and do it cost effectively.
An online fresh dog food retailer providing a premium product. Butternut Box has grown rapidly, impacted positively by the pandemic as shopping behaviours changed and subscriptions increased.
Challenge
As a result their in-house operation was becoming overwhelmed and increasing headcount would be a challenge, they needed flexibility to ramp whilst maintaining high levels of customer service at a sustainable budget.
Equally they needed a partner who could align to their culture and ways of working.
Solution
We reviewed key information to understand their needs, they had just implemented new systems so we had be clear how an outsourcer would support, additionally we:
- Reviewed staffing requirements,
- Developed a bespoke brief
- Ensured prospective partners core values were aligned
- Helped with outlining the solution and cost benefits for each location.
Outcome
Based on an equitable CCP process we provided a scoring matrix and commercial analysis templates,scheduled and hosted all necessary meetings.
Butternut Box selected one of our partners based in South Africa, we provided support as necessary and a strong partnership was quickly established and has seen additional service lines added.
Harriet Treadwell, Customer Love Director, Butternut Box“We first engaged CCP at the end of 2020 to help us find our initial customer service outsourcing partner. After a successful experience, we worked with them again in 2025 to set up an additional provider.
Throughout both engagements, CCP consistently demonstrated professionalism, responsiveness, and an unbiased approach. They supported our tender process with practical templates, proactive follow-ups, and seamless coordination of meetings, ensuring we had all the information needed to make well-informed decisions.
We’ve been extremely pleased with the quality of the partners we selected with their guidance, and their support hasn’t stopped post-implementation. They remain available and engaged whenever needed. The team is knowledgeable, approachable, and genuinely invested in delivering the right outcomes, and we wouldn’t hesitate to recommend their services“


