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Technology & Digital Transformation

The AI Paradox: When Short-Term Gains Create Long-Term Pain  

AI boosts contact centre efficiency fast but without safeguarding agents, early gains collapse into burnout, turnover, and falling CSAT. The answer is agentic AI: systems that handle tasks while empowering humans, sustaining productivity and long-term ROI.

Technology & Digital Transformation

AI use cases in 2025 – 7: Pure Voice AI – Rethinking the Role of the Human Agent

Pure Voice AI is the most disruptive contact centre use case yet, replacing agents for certain interactions with fully autonomous, human-like conversations. Beyond efficiency, it promises 24/7 service, smoother demand, and seamless multilingual support, making it a transformative shift for customer experience.

Business Management & Continuity

Are we entering the age of the ‘perma-peak’?

Are we entering the era of “perma-peak”? As demand surges become less predictable, this article explores how contact centres can stay agile with real-time planning, flexible resourcing, and smarter demand management.

Technology & Digital Transformation

AI use cases in 2025 – 1: Autowrap: the need for speed

Manually summarising calls takes time and leads to errors. AI-driven autowrap automates this task, cutting wrap time by up to 50%, improving accuracy, and freeing agents to focus on customers—making it an easy win for contact centres.

White Papers

2025: A Year of Difficult Conversations?

Our 2024 ‘Big Conversation’ uncovered key challenges for the year ahead with cross-sector contact centre leaders. One theme dominated: success in 2025 will depend on how well businesses navigate ‘difficult conversations’ – both within their organisations and with their customer and suppliers.