AI use cases in 2025 – 2: Auto QA – scaling Quality Assurance with AI
Auto QA uses AI to review 100% of calls, cutting QA effort by 75% while boosting accuracy, consistency, and compliance.
Auto QA uses AI to review 100% of calls, cutting QA effort by 75% while boosting accuracy, consistency, and compliance.
Manually summarising calls takes time and leads to errors. AI-driven autowrap automates this task, cutting wrap time by up to 50%, improving accuracy, and freeing agents to focus on customers—making it an easy win for contact centres.
AI is already transforming contact centres. We’ve unpacked seven high-impact use cases—from auto call summarisation to full voice AI—proving the future is now. Here’s where to start, what’s working, and how to deliver real value, fast.
Optimising your outbound contact centre with KPIs, strategy, and strong leadership for better performance and engagement.
Embedding Learning and Development into Sustainable Outsourcing Models.
Our 2024 ‘Big Conversation’ uncovered key challenges for the year ahead with cross-sector contact centre leaders. One theme dominated: success in 2025 will depend on how well businesses navigate ‘difficult conversations’ – both within their organisations and with their customer and suppliers.
AI and Automation has changed at pace over the past 5 years, now we need to ensure that customers know how to get the best from it.
Why it matters and how to mitigate risks with the right Outsourcing Partner
Outsourcing used to be a no-brainer for businesses. A sure-fire solution to cut costs and tap into global expertise, and boom – I’ve just outsourced my requirement. However, in today’s world, it’s a little more complicated. With everything from political shifts to new technologies and rising customer expectations, outsourcing decisions have become a much longer and more detailed affair.
In November we were proud to host a webinar with David Rickard from Everest Group as our guest speaker sharing some of the insights from their latest research on the state of the CX market.
When a topic comes up in conversation, I often find myself wanting to dig in deeper. When a topic comes up twice in quick succession, then why not get people together and have a chat around it for an article, as I did last week with Simon Kissane and Jonathan West?