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White Papers

The CX Inflection Point: Fast AI, Fragile Alignment

In 2025, AI dominated CX conversations but a key challenge emerged: a growing disconnect between business ambition, technology momentum, and real customer needs. While some organisations accelerate successfully, others struggle as AI scales weak foundations. This whitepaper explores the gaps in governance, metrics, and alignment, sharing practical steps CX leaders can take to make AI work for both customers and business outcomes.

3D rendered digital human head outlined with neon contour lines that resemble a fingerprint's unique swirls, against a deep blue background. Concept of digital identity and security, blending the human element with the precision of technology.
White Papers

2025: A Year of Difficult Conversations?

Our 2024 ‘Big Conversation’ uncovered key challenges for the year ahead with cross-sector contact centre leaders. One theme dominated: success in 2025 will depend on how well businesses navigate ‘difficult conversations’ – both within their organisations and with their customer and suppliers.

Compliance & Governance

ICO fines – impact on sales and marketing to older consumers

First, some history…a few weeks ago, the Information Commissioner’s Office (ICO) announced a series of related fines on firms using illegal telemarketing tactics. Five firms in the appliance warranty insurance sector were fined a total of £405,000. And at least one of them appears to have already gone out of business.